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Addressing Tobacco Through Organizational Change (ATTOC)





Why address Tobacco Through Organizational Change?

Nicotine dependence continues to be the single most preventable cause of morbidity and mortality in the United States. Yet, tobacco use has become ingrained and accepted in many of our mental health, addiction, and other clinical treatment agencies.

The UMass team can assist in development and achievement of patient/client, staff, and environmental goals through staff training and improvement of clinical services, program development, staff recovery, and implementation of policies to support and sustain changes in all of these domains.

The Addressing Tobacco Through Organizational Change (ATTOC) Approach

The Addressing Tobacco Through Organizational Change (ATTOC) Approach is guided by a 10-Step model designed to help an organization systematically improve their tobacco addiction treatment for patients/clients and change their culture to better address tobacco. ATTOC has been demonstrated to be an effective approach in helping many addictions, mental health, hospital and other clinical settings.

The ATTOC Consultation and Training Institute can provide on-site and off-site Technical Assistance on Organizational Change and Tobacco Dependence Training to help organizations more effectively address tobacco addiction for their patients/clients, staff, and environment. The team is also experienced in working closely with CEOs, Board of Directors, agency leaders, Unions, EAPs, and other stakeholders to recognize current opportunities to promote tobacco cessation and wellness and to overcome organizational barriers to change.

The UMass ATTOC Approach has been very successful in helping hundreds of agencies across the nation and internationally. Dr. Ziedonis, Director of the UMass ATTOC Consultation Service, is internationally regarded as one of the top leaders in innovation and implementation. He has been involved in this field for 25 years and began developing the model in the 1990’s with the collaboration and partnership of Dr. John Slade.

The approach has been evaluated in NIH studies, state-wide initiatives, and local performance improvement evaluations. Other members of the UMass ATTOC Consultation team are also leaders in the field and have been consultants to the National Institute of Health, SAMHSA, Robert Wood Johnson Foundation, Department of Defense, Veterans Affairs Health Care System, American Society of Addiction Medicine, State Agencies, and many hospitals, treatment facilities, and business agencies.