$3.4 Million Awarded to Division of Child Development and Community Health for Obesity Prevention

Michelle Zive, MS, RD

Michelle Zive, MS, RD, a Principal Investigator from the Division of Child Development and Community Health, partnered with the County of San Diego, to participate in the U.S. Department of Health and Human Services (HHS) Communities Putting Prevention to Work (CPPW) initiative. Funded under the American Recovery and Reinvestment Act of 2009, the County of San Diego's Health and Human Services is 1 of 44 counties nationwide to be awarded to promote community health and obesity prevention over the next 2 years.

“I am delighted that our Division has been awarded $3.4 million dollars to oversee several components of a government-funded obesity prevention project,” shares Dr. Sheila Gahagan, the Division Chief of Child Development and Community Health at UC San Diego’s Department of Pediatrics.

As a part of the Division since 1981, Zive has been integral to building successful partnerships with local organizations to promote and improve community health for children. Under Zive’s leadership and vision, the Division will implement breastfeeding policies in the worksite, develop and execute a marketing campaign for the entire funded project, and oversee enrolled local organizations and community partners in order to achieve the initiative’s goals. With the awarded funds, the Division will sub-contract:

  • the International Rescue Committee (IRC) to manage a Fresh Fund matching program for food stamps at 6 different farmers' markets throughout San Diego;
  • the Tierra Miguel Farm Foundation to foster community and school gardens, as well as food hubs to bring locally-grown produce to urban institutions; and
  • the Community Health Improvement Partner (CHIP) to promote better nutrition through institutionalizing new policies to stop obesity.

“The reason we received this award is that we are seen as the Division that has access to, and works closely with the community. The community trusts, and accepts us. We partner well with local organizations, and have had tremendous success in implementing programs and policies to improve children’s health over the past decade,” Zive expresses. “San Diego has been a model for these partnerships with the Network for a Healthy California. I hope to see that in two years, we accomplish what we’ve set out to do, and that we become a model for other cities to follow as Communities Putting Prevention to Work.”

Zive is also the Principal Investigator of the Network for a Healthy California (San Diego/Imperial County) a social marketing campaign dedicated to improving fruit and vegetable intake, physical activity, food security and disease prevention. With almost 30 years of expertise in translational research, her research interests include obesity prevention, community health and food security.

American Recovery and Reinvestment Act of 2009

WRITTEN BY: Shivani Singh,MS, Sr. Web Writer, Dept of Pediatrics, UC San Diego s1singh@ucsd.edu  

SCIENTIFIC CONTACT: Michelle Zive,MS, RD, Division of Child Development and Community Health, Dept of Pediatrics, UC San Diego, mzive@ucsd.edu